The 7 C’s of Buying Diamonds

1. CUT

A diamond’s cut quality can range from excellent to poor. The quality of a diamond’s cut depends on its ability to reflect light. The more light a diamond is able to reflect, the more it will sparkle. The “brightness” of a diamond refers to the amount of white light reflected from the surface and interior of a diamond, “fire” is describing the flares of colour from a diamond and “scintillation” is the flashes of light produced when the diamond is moved. The proportions of the cut of a diamond along with the quality of the polish will determine the quality of the cut.

2. CLARITY

Inclusions in a diamond occur when a diamond is formed. The fewer inclusions, the more expensive the diamond becomes. However a completely flawless diamond is extremely rare.

3. CARATE WEIGHT

For diamonds under one carat, each carat is divided into 100 points-similar to pennies in a dollar. 0.75 carats = 75 points, ½ carat = 50 points.

4. COLOR

When grading the colour of a diamond it can range from D (colourless) to Z (light yellow or brown). Colour grades are determined by comparing each diamond to a master set. Each letter grade represents a range of colour and is a measure of how noticeable a colour is..

5. CONSUMER AWARENESS

At Wishes and Fine Jewellry we feel you deserve to know the truth about what you are buying. This is why our store supports a policy of open and honest disclosure of all products that are sold. Each item is government approved and stamped for your benefit allowing you to see the authenticity for yourself. We take the confusion out of buying and allow you to make the right decision on behalf of yourself or your loved ones. It is important that you feel comfortable with your purchase and be proud to wear or present it as a gift. Wouldn’t you like to choose your next gift in a comfortable and honest environment?

6. CERTIFICATES

We back our diamond engagement rings with a certificate of authenticity. The appraisal we provide will include a complete description of your purchase and a final figure for insurance coverage. A picture of your purchase is incorporated with the appraisal insuring the certified gemologist is appraising the correct piece of jewellery.

7. CLEANING

Wishes and Fine Jewellry takes pride in working with their customers. Cleaning is done free of charge, on site and under your supervision. If necessary, an honest assessment of repairs will be given, allowing you to make the final decision of whether or not to leave your jewellery with us to repair.